In the realm of marketing, both online and offline, the age-old technique of “Word of Mouth” continues to prove its effectiveness. Imagine a scenario where Joe visits your website and is impressed by what he finds. He believes it’s exactly what his friend Fred has been searching for. Now, what if Joe could easily recommend your website to Fred…
Observing the aftermath of recent storms, I step outside my back door and notice numerous dead limbs scattered on the ground. Over the past ten days, we experienced the remnants of Hurricane Frances and Ivan. Despite the manageable winds and abundant rain, these storms have taken their toll, causing more damage than I have the time to fully comprehend…
An Affordable Approach to Promote Your Services: Create Diverse Flyers and Maximize Distribution Looking for an inexpensive way to promote your services? Consider crafting various flyers and distributing them wherever you go. Pin them to bulletin boards at the library or bookstore, hand them out at networking events, or even while engaging in activities like playing tennis. To ensure…
As a business owner, you understand the value of being skilled in marketing. However, in my experience of working with business owners for over 20 years, I have found that 99.9% of them have never defined what it truly means to be a good marketer in their own terms. Take a moment now to reflect on what you are…
Many entrepreneurs mistakenly believe that the secret to increasing sales lies in choosing the perfect marketing tactic for each of their businesses. However, the real issue faced by many entrepreneurs is a detrimental lack of focus. It’s a common mistake for entrepreneurs to attempt marketing multiple businesses simultaneously or pursue too many target audiences for a single business. Eventually,…
As an internet legend (and a young pup according to Frank Kern), I may still be on the good side of 100, as I recently enjoyed a fantastic concert experience with my daughter Rachel and wife. We were fortunate to secure last-minute tickets to the unforgettable Prince concert here in Atlanta. Prince, a master musician, knows how to captivate…
If you aspire to succeed in internet marketing, it’s crucial to steer clear of common mistakes that often trap both beginners and experienced marketers. Regrettably, these pitfalls often go unnoticed until someone points them out. Marketers tend to be stubborn and suffer from tunnel vision, but these insights can help you break free from bad habits. Here are the…
In today’s small business landscape, there is a prevalent crime that often goes unnoticed by outsiders, unreported in the media, and unmentioned on company websites. It’s a crime that doesn’t involve stealing, burglaries, lawsuits, or industrial espionage, yet it poses the greatest threat to the survival of small businesses. This crime is the act of being forgotten. Being forgotten…
It’s always baffling to see people invest months and thousands of dollars into developing a website, only to let it sit idle in cyberspace without generating any new leads. Imagine hiring a salesperson for your business who fails to perform; you would swiftly let them go without hesitation. So why tolerate a website that doesn’t sell? If you find…
The market for intellectual property transfer is now valued at over $100 billion, presenting a lucrative opportunity for individuals and companies with new ideas, patents, or inventions. Licensing or selling intellectual property can potentially yield millions of dollars in revenue. In response, numerous Fortune 500 companies have started making their intellectual property available for sale or licensing through online…