How To Write Guest Articles
You’re entering the most competitive search engine landscape in history if you just started a blog this year. You’re severely limiting your growth if guest articles aren’t part of your marketing strategy.
It’s not 2008 anymore, and you can’t just slap 500 words on a page or join a shady backlink directory and expect to rank on page one of Google. You need to step it up a notch.
This year, it’s all about high-quality, long-form, media-heavy, and relevant blog posts with backlinks. (Thank you, Google, for making us work harder.)
Apart from on-page SEO, getting high-quality, relevant backlinks from sites with a high Domain Authority is more important than ever. So, this year, how do you get the most high-quality backlinks?
What are Guest Articles?
The act of writing content for another company’s website is known as a guest article, or “guest posting.” Guest bloggers typically contribute to similar blogs in their industry in order to: Increase traffic to their own website.
Guest articles have grown in popularity as one of the best SEO practices for any website, from small blogs to large corporations. One of the most difficult challenges for an online business is getting your messages to potential leads, and while a solid social media strategy is always beneficial, seeing the results of your labor can take a long time. Guest posting can help in this situation. Learn how guest posting can help your bottom line and how to do it correctly in the sections below.
Benefits Of Writing Guest Articles
1. New Audience
Writing blog posts for other blogs allows you to reach out to their audience, bringing your brand to the attention of potential customers who may not be familiar with it.
2. Increase Trust
People will return to your brand if you provide high-quality content. That’s all there is to it. Building customer trust and authority in your industry go hand in hand. You can demonstrate your depth of knowledge in your field by guest posting on other related sites.
3. Increase Website Traffic
A website with no visitors is a website with no revenue. Depending on the popularity of the site where your article is posted and how helpful your post is, when it goes live on another site, it can provide you with months or years of traffic.
4. Free Quality Backlinks
Last but not least, guest posting allows you to obtain a backlink to your website, which is an important factor in SEO rankings. Why? Backlinks are the lifeblood of SEO, and the more backlinks a website has, the higher it will appear in Google’s search results.
Guest Articles: How To Get Started Guest Posting
You can begin by posting your first guest article here.
Below are four steps that will help you to start and be successful in guest posting:
- Begin by making a list of 15 to 45 sites for which you’d like to guest post.
- Determine whether the site accepts guest posts before proceeding.
- Instead of competing, look for related blogs to contribute to.
- Attempt to find sites that are larger than yours, but not so much that you will be overlooked.
Make an effort to connect with the person you’re contacting. Remember that there is a person behind that site just as there is behind yours, and whether their blog is bigger or smaller than yours, we’re all human at the end of the day. Be yourself, and make it clear what you expect from them. People are more receptive than you might think when it comes to effective outreach.
Finally, avoid spamming your prospects. Note all of your follow-ups in a spreadsheet or other tracking document. Follow up a couple of times, and if they don’t respond, cross them off your list.
Guest article is a great way to connect with other bloggers, share your content with new audiences, and earn valuable SEO backlinks. When conducting your outreach, remember to be personable, direct, and unique. At the end of the day, it’s all about the numbers.