In today’s complex and interconnected world, the term “digital” has become synonymous with being advanced and deeply connected to customers. The prevailing trend emphasizes that the more you engage with people regularly, the more you can experience growth. Let’s explore some examples to illustrate this point.
Notably, Facebook’s revenue skyrocketed from 7.87 billion US dollars in 2013 to an impressive 27.64 billion US dollars in 2016. Similarly, Apple’s revenue surged from 65.2 billion US dollars in 2010 to a staggering 215 billion US dollars in 2016. These numbers truly exemplify the phenomenal potential of digital connectivity.
So, what sets these thriving companies, like Facebook, Apple, and WhatsApp, apart from struggling conglomerates such as Siemens, GE, Ford, GM, IBM, Oracle, and Microsoft? The answer lies in various factors, with one of the most significant being their embrace of digital strategies that connect people and machines worldwide, resulting in substantial revenue growth.
Consider the example of WhatsApp, a chat application that was acquired for a staggering 20 billion US dollars. This demonstrates how someone recognized the value of building a robust customer base on a digital platform.
Your business, regardless of its size, can achieve similar success. It’s time to expand globally, embrace digital strategies, increase your reach, and establish your brand in people’s minds.
Failing to connect with your customers digitally means your competitors will undoubtedly seize that opportunity. Look no further than the election campaigns of leaders like Trump and Modi, who effectively utilized digital marketing and media to become household names.
Having a solid digital marketing solution is crucial in today’s world. It can help promote your company, products, and services, allowing you to become a household name and establish meaningful connections with your target audience.
Consider the prevalence of telemarketing calls we all receive, often pitching personal loans. These calls are often blind, targeting individuals solely based on their income level, resulting in a conversion rate of no more than 5%. By incorporating data science intelligence into your marketing approach, you can avoid wasting time selling inappropriate products to the wrong customers. Imagine the wisdom of offering a villa to a CEO or an ambassador to a company’s peon.
To truly connect with your customers, embrace digital marketing strategies. Witness the remarkable response and capitalize on the ongoing advancements in technology to fuel the growth of your business.
At DigiSciFi, we specialize in digital marketing, website development, and leveraging data science approaches to enhance customer engagement. Connect with us today, and let us revolutionize your marketing perspective.
Director – DigiSciFi
A software company providing solutions in digital marketing with data science intelligence, website development, software testing, performance engineering, and CRM consulting.